Brad Cuddy leads Bitcoin strategy at Cholla Inc., where he directs mining operations, treasury strategy, and education programs that position Bitcoin as both a flexible load for the grid and freedom money for the world.

After earning a B.S. in Petroleum & Natural Gas Engineering from Penn State, Brad cut his teeth as a Schlumberger field engineer on rigs from the North Sea to the Gulf of Mexico. In 2021, he pivoted from hydrocarbons to hash, joining Great American Mining to deploy off-grid Bitcoin mines in the Bakken. Today, he brings that same playbook to Cholla’s on-grid initiative, overseeing procurement, construction, commissioning, and round-the-clock operations at the company’s Innovation Lab – pioneering the future of energy-backed Bitcoin infrastructure.