Welcome to the 2026 Permian Power Connection Conference where 800+ registrants gather to chart the future of the Permian power market. Let’s make this the best conference of 2026! Here are some quick tips to have a great conference:
- Weather.The forecast looks great for you to enjoy our outdoor exhibits, where ~20 companies are showcasing equipment. In addition to the equipment to see, there will be food trucks, grills, shade/fans, games, bars, live music, and picnic tables outside! Currently there is no rain and light wind in the outlook on the conference days, but it will be sunny and warm outside with temps reaching the 90s (luckily West Texas heat is dry heat!).
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Dress Code. Attire at our events is typically business professional (meaning sport coat or suits but no tie for the men), but we do have an outdoor exhibit area full of equipment to walk (plus axe throwing, putting greens, corn hole, BBQ grilling outdoors, food trucks, etc.). We want you to be comfortable walking the exhibits, and it’ll be warm outside, so button down shirts or nice polos with slacks or nice jeans should be fine for most attendees. Dress it up with a sport coat when sitting in the speaker sessions. Speakers typically wear sport coats or suit jackets over slacks or nice jeans at our events but no ties.
- Photography & Media. We have invited some local press to attend and cover the event, but national / mainstream press is not participating. We will have a professional photographer documenting the event (James Durbin’s Oilfield Photographer team) and a live gallery of the event photos will be in the conference app and on the website – we encourage you to use photos however you wish. There is also going to be a professional headshot booth at the conference – take advantage of this attendee benefit to get a current headshot for your profiles or professional use!
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Food & Drinks Provided. Monday June 8th lunch will be served outside only in the expo area from our food trucks, caterer and some of our sponsors grilling at their exhibits. If you are heat-sensitive, feel free to grab lunch at the expo and bring it inside to eat. We will close out the day with open bars in both the indoor exhibit and outdoor exhibit areas. On Tuesday June 9th, we’ll start with breakfast at the Expo and indoor exhibit hall (including burritos catered by our favorite, JumBurrito), lunch will be provided inside and outside, and we’ll close out the event with open bars inside and outside. Coffee, refreshments, and beverage stations will be easy to find throughout the day and be sure and stop by the indoor espresso trailer for your favorite caffeinated beverage any time during the event!
- Live Auction For Charity. Get a tax deduction and some great additional exposure by donating to the Live Auction benefiting the Bettering Human Lives Foundation! Check it out here and talk to your management before arrival to see how much they’d be willing to bid for the lunches with CEOs we are auctioning off (some of these items could be hugely valuable to your business, plus it supports a great cause and has tax benefit!).
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Download the conference app. You should have received an email from our conference app platform, Brella, on how to access. The app includes the attendee list, matchmaking features, scheduling meetings, customizing your personal conference agenda, speaker bios, notifications, schedule, sponsors and much more – it’s a valuable benefit of your registration, so make sure and get it on your phone before you head to the event. If you cannot find the email invite to the app, ping our team for help or find app instructions onsite.
- Agenda Overview. Unless you are arriving early to set up an exhibit booth or outside equipment, the conference kicks off at 10:30am on Monday, June 8th. Most of our content will be on the rotating stages in the Exhibit Hall, so you will want to review the agenda closely and make sure you are in the right place for the sessions you want to attend. Evenings are free on both days, leaving you open for client dinners and informal networking on your own.
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Arrival Info: The Midland Horseshoe Arena address is:
2514 Arena Trl
Midland, TX 79701 -
Once On Location, Here’s What Do Do And Where To Go/Park. Signs will direct you on arrival to our registration desk where you can check in and pick up your badge. We will have a badge for you at the front desk – just show up and ask our staff for yours – please wear your badge at all times (anyone without a badge will be assumed to be unregistered and asked to leave by event staff…should you lose your badge, ask our desk for a reprint and we’ll be happy to assist). Here are a couple maps and floor plans to help you navigate the arena and find the folks you need to see and hear and meet!

OUTDOOR EQUIPMENT EXPO

INDOOR EXHIBIT MAP
- Participation Policy. Please review the terms and conditions of participating in our events here to ensure a smooth experience for everyone – by registering, sponsoring, speaking or attending any of our events, you agree to abide by these terms!